G’day 👋

If you are wondering who the redhead Aussie behind The Tech Tribe is, you have come to the right place. I am Nigel, the founder of The Tech Tribe.

I have been in the IT Services space since the early 2000s. By the time 2012 and 2013 rolled around, I had completely fallen out of love with the day-to-day reality of running my own MSP. I was working 70 to 100 hour weeks pretty regularly, just to take home a tiny income.

I originally started the business with fifty grand in credit card debt. It was incredibly tough. For the first few years, I was just paddling to survive and dealing with some real mental health challenges. But the absolute hardest part was feeling completely alone in the journey, with nobody around me who understood what I was going through.

Because I had no peers or mentors to show me a better way, my only strategy was to just work harder. I put my head down and tried to outwork the chaos, hoping things magically get easier. But they never did. I was just repeating the same exhausting cycle every single week.

Eventually, I hit a wall and had a harsh realization.

Without realizing it, I was actively choosing to stay stuck in the technician trap. I was repeating the same grueling hours because I was too stubborn to change how I operated.

I decided to stop choosing the hard way. To survive and actually grow, I knew I had to completely reinvent myself from a scrappy technician into a real CEO. That meant I had to stop fighting daily fires and start building scalable systems instead. I worked incredibly hard to build a Standard Operating Procedure for absolutely everything.

Eventually, I got the business to a point where I was earning a six-figure income, but I was only required to work in my MSP for 5 to 15 hours per week.

I had successfully climbed out of the trenches, and the relief was massive. I finally had a business that worked for me. But as I looked around with my newfound free time, I noticed that so many other IT providers were still stuck right where I used to be.

Around that time, a friend I had met through the MSP community was going through those exact same struggles of overwork and burnout. I did some basic coaching with him to help him implement the strategies I had figured out. I had no idea what "coaching" or "mentoring" was back then. Instead of charging him money, I swapped my time for a Herman Miller office desk chair because I had always wanted one.

As I watched his business transform, I realized how much I loved helping other MSP owners, even more than I loved the thought of continuing to build my own IT business. That single experience kicked off a journey to discover how I could build something that would help a few hundred MSPs all at once.

That vision became so strong that I knew it was my next chapter. Because my business no longer relied entirely on me to function, I was able to architect a solid sale and quietly step out the back door.

So, I sold my MSP and kicked off The Tech Tribe. I poured my heart and soul into just serving the community. I jumped on over 1,000 free one-on-one coaching calls with MSP owners all around the world just to help out. When I sold my business, I thought I knew a lot about this space. But after doing those thousand calls and hearing everyone's unique challenges, I ended up getting a real-world MBA in how the MSP industry actually works and all of its struggles and pains.

Those conversations proved that almost everyone was fighting the exact same battles with pricing, marketing, and leadership. I wanted to give them the shortcut I never had. I hired a friend, and we spent a few years just building high-quality resources to help MSPs out. The community took off, and we honestly struggled to keep up.

Fast forward to today, and we have around 4,000 members from all over the world. The best part is that most of them were referred to us by other MSP owners who simply love being a member.

Our industry has this amazing heart to it where competitors are actually happy to help each other out. I built The Tech Tribe to be the ultimate home for that exact spirit. We protect our culture fiercely. Once you come inside, you will find a place with no trolls, no bad advice, and absolutely no people with massive egos. It is just a massive group of IT business owners sharing what works in a true spirit of abundance.

If you are tired of trying to figure everything out by yourself, come and join the rising tide. We would love to see you inside.